Fabrican Spray-On Apparel

Fabrican is a newly-developed instant spray-on fabric technology that is mainly used for industrial or experimental fashion purposes. Fabrican Spray-On Apparel is a rebranding of this company’s technology for the outdoor sports and camping consumer market, using the concept of vintage American scouting handbooks for imagery and messaging.

Contributions:

Logo Redesign, Brand Redesign, Package Design, Copywriting, P.O.P. Design, Digital & Print Advertising, Data & Infographic Design, 3D Modeled & 3D Printed Packaging & P.O.P. Elements, Illustration, Embroidery Rendering

Fabrican Print Logo & Embroidered Logo

A Good Scout Always Comes Prepared

The updated Fabrican branding takes great influence from the iconography of boy scouts handbooks from the 60’s and 70’s, with rustic detailed illustrations that depict the moments when one might need a fresh pair of clothes in a pinch. Whether you tear your trousers picking up a shiny penny or rip your shirt on a tree branch, Fabrican has your back.

Fabrican Point of Purchase “Camp Site” Display

Setting Up Camp On Store Shelves

Fabrican spray cans can be found on store shelves in this camping-themed point of purchase display. It comes complete with custom 3d printed elements like the can lids, log can holder, and fire pit to make buyers feel as if they just stepped foot onto a cozy campsite. The battery-powered flickering fire light adds an extra layer of ambience to boot.

Refer to Your Handbook

Fabrican’s print and web advertising borrows from the handbooks of old and uses their influence to create “instructional” step-by-step advertisements to teach consumers what it means to be “a good scout” and earn your apparel repair merit badge.

Don’t Forget Your Merit Badge!

Each purchase of Fabrican comes with a commemorative embroidered patch, showcasing that you have earned your repair badge! Wear this with pride as people on the street wonder “are they wearing sprayed-on pants?”

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