MacTavish Mills Cereals
MacTavish Mills is a line of caffeinated breakfast cereals for adults who enjoy the taste and nostalgia of “kids” cereals from their youth, while poking fun at the frustrations and pitfalls of adult life. Their flagship products are Berry Divorce-O’s, Cinnamon Fired! Flakes, and Mid-Life Crispies.
Contributions:
Naming, Logo Design, Illustration, Copywriting, Package Design & Construction, Advertising, 3D Modeling & 3D Printing
MacTavish Mills Badge Logo
What’s for Breakfast?
A blast of berry for when the old lady gives ya the boot!
A spark of cinnamon for when your boss says “take a hike!”
A dash of chocolate for when you’re thinking of buying that car you can’t afford.
Meet Denny!
Denny, the “Down-on-his-luck Divorcee Dingo”, is the face and personality of MacTavish Mills cereals. He is the customer’s window into the essence of these products, and no matter how many bad days life throws at him - he still manages to put a smile on his face and keep on truckin’. (Just don’t mention his bald spot, he’s a little sensitive about that)…
Denny (above) seen wearing his Sunday best: crocs and cargo shorts.
Yeah, Yeah, Yeah- But is There A Prize Inside?
Mid-Life Crispies: For when you’re feeling self conscious about hair loss, MacTavish Mills has included a life-like cutout toupee as well as an opportunity to win a brand new Corvette!
Divorce-O’s: Who said filling out divorce papers can’t be fun? Use your quick wit, Denny pen topper and pen from inside the box to fill out this mad libs version of Denny’s divorce papers!
Fired! Flakes: Angry at your boss for yelling at you to “go pound salt”? Cut out the dart board on the back of the box and tape their face to it to get some revenge with the darts included inside!
Prizes Included Within the Boxes (3D modeled and printed darts, Denny pen toppers, and “winner” key tag).
